Lemonade

Lemonade is insurance that’s doing things differently and makes the customer feel good. When you go a full year without filing a claim, 75% of your premiums are donated to a charity of your choosing. Insurance that makes you feel good needs ads that make you feel good. Lemonade’s ads reach you in the places you least expect them. On Firefox tabs, in dry cleaner stores, and in retargeting banners that compliment you.

Coat Hangers

People are affronted whenever anyone dares steal their style. Not many people realize that their belongings are covered by insurance even when they’re not at home. Lemonade reminds them that their sense of style will be protected when you go pick up your dry cleaning.

FireFox Tabs

You can put ads on tabs? Well, only on Firefox. Lemonade encourages you to take a few minutes and do something productive before getting sucked into the rabbit hole of the internet.

Are You Faster?

Lemonade set a world record with the fastest time ever to pay out an insurance claim, getting it done in just 3 seconds. We pushed our fellow employees to accomplish their daily tasks in that time, starting with chugging a bowl of hearty tomato soup.

Retargeting Banners

Retargeting banners are the most hated form of media. So how does Lemonade turn an evil practice into something good? By making the ads that follow you around the internet pay you compliments all day long.

CD: Nuno Ferreira | Art Director: Gonzalo Donoso | Copywriter: Eli Mogul